a ruthlessly non-pretentious, human-centered marketing consultancy.
we're found forward
we help ambitious, mission-driven founders simplify marketing so they can actually grow.
which is really just the tip of the iceberg.
we aren't inspired by increasing shareholder value or adding multiple zeros to some one-percenter's pocket. we're most excited when we're doing work that actually means something to people who give a damn.
for us, this isn't just about helping you collect more leads or boost your revenue for the sake of it (though, don't get us wrong, we love that, too). it's about helping you make a bigger impact and spend more time on the stuff that actually matters to you.
here's why our clients and students trust us
we're brutally honest.
we'll tell you if something isn't going to work. we'll tell you if we're not a fit. we'll tell you when we don't know the answer to something. we aren't interested in posturing or putting up a front. we shoot it to you straight, every time.
we're buttoned-down.
when you work with us, you're working with actual human beings. we don't "circle back" or throw jargon around. we're a pretty casual team, and we take pride in forming genuine connections with everyone we work with.
we whole-ass everything.
we're literally incapable of half-assing anything. so, sometimes that means we have to establish firmer boundaries or take on less work to ensure we can meet our own quality standards. we'd burn our business down before we "threw something together."
we're actually experts.
we aren't influencer-turned-marketers. we have a proven track record of getting killer results, like a 90% reduction in cac, $10m acquisition, $250k launch, $77k mrr, and we've worked with top brands, like betterhelp, sweatblock, and artisan.
let's make the most tedious parts of growing
your business simpler and clearer.
our values
empathy.
we actually care about people. you. your customers. your team. our team. and all the humans impacted by the work we do. we believe good marketing starts with understanding and caring about humans, and we only want to work with founders who care, too.
impact.
more leads and sales are great, but they're not the whole point. we want your business to grow because it helps people. because it creates jobs. because it changes your life. and we want our company to succeed for the same reasons. real impact is the goal. marketing is just the vehicle.
presence.
we're only here on this planet briefly, and we're wild about making the most of it. not in a productivity/achievement way (of course, we like that), but more in a mindfulness sort of way. that means being present in our work, but also with our family, our friends, our hobbies, and our community.
think we'd be friends? let's link up.
rachel the human.
i spend my free time playing music, watching reality tv, reading books, doing woo-woo things, and spending as much time in nature as my allergies will allow.
i'm married to an absolute gem (maurice africh) who makes every day magical, and i'm a dog mom to the world's crankiest chihuahua. i'm also an oldest daughter… and it's obvious.
i was born and raised in texas and lived there until 2022, when we decided to do the nomad thing for a while, and after two years of traveling the country, we found our forever home in the beautiful asheville, north carolina.
if you're into personality tests: i'm an enfj, enneagram 3w2, hd 5/1 emo-manifestor, and a gemini sun/aries moon/sagittarius rising.